I have noticed a disturbing trend in recent family film marketing.
It seems that the people marketing these films think the best way to get people's attention is to slap up some character posters with "snappy", punny tag-lines that supposedly tell us something about the character in question, preferably riffing on some familiar phrase or pop-culture reference. The shitter the better.
This got me thinking: What if all ensemble films were promoted in this way?
It's not as easy as it looks.